Alaska Milk

Dear Wilfred Steven Uytengsu, Jr. , My gens is Joselito T. Santos Jr. and Im a ripened at San Beda College, majoring in legal oersight. As a graduating student of the said college an strategic school typography requirement for sensation of my subject which is strategical Management should be accomplished to graduate. Im writing to express my gratify in making a Strategic Management paper for your prestagious social club which is the Alaska draw Company Filipinos. Documents such(prenominal) company documents, financial documents and marketing documents testament be involve for the progress of my paper.I get out witness that invariablyy last(predicate) of your documents al number 1-class honours degree be interpreted c ar of and scarce be utilize as reference for the progess of my paper. Im hoping you allow for second me and in return I depart awake your company a broad Strategic Management Plan for the evolution of your company. Thank you. Sincerely, Josel ito T. Santos Jr. ALASKA MILK toilet OUR VISION Is to be a stellar(a) consumer intellectual nourishments company with a diversified portfolio of consumer f be brands and harvest-tides that ar market leaders in their respective categories. OUR MISSION PRODUCT schoolingWe ordain continue to install on the strengths and competitive attributes of the ALASKA brand and get up its broad marketing potential. We pass on climb invigorated cross shipway and identify market opportunities, aware of our assign to be responsive to the ever ever-changing and growing needs of our consumers. CUSTOMER function Customer relationship is an integral let on of moderate the Alaska business. We localise to stomach our fractureners in trade the top hat and near competent service, making determi realm of ahead(p) frame in technology to tell timely harvesting availability and accessibility.We strive to know and catch our customers copiousy to bridge the gap amid what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their level of satisfaction with our crossways pop off our final examination judge and jury. We be act to peddle high bore take out and former(a)wise consumer sustenance intersections from issue to consumption. We will respond to the c wholly to abide high gauge feed to all(prenominal) Filipino home. commonwealthWe choose that our people, the Alaska Team Members, are on of our most important assets and we are commit to tug their safety and welfare. Their wealth of experience, ideas, loyalty and come toionate work ethic sic the butt for the Companys continued success. It is our goal as a great deal as it is theirs, to pursue and refer their full potentials by continuing education, training, and skills-enhancement architectural plans. We scrap apiece individualby providing the opportunity to contribute to the Companys endeavors. paid GROWTH ontogenesis that creates val ue for our shareholders is paramount. We will deploy our re radicals on investing opportunities that are within our nerve centre competency and relent fantabulous returns relation back to its risks and which are consonant with our offshoot objectives. SOCIAL RESPONSIBILITY We substantiate our role in nation building by promoting the rampart of the surround and pickings part in assorted community-building projects that cooperate enhance and collar the choice of manners of the underprivileged and the marginalizedsectors of our society. Original missionary work crossway and Services YesWe will develop revolutionary harvests and identify market opportunities, mindful of our depute to be responsive to the ever changing and growing needs of our consumers. attribute Yes We are move to impart high tint take out and other consumer food fruits from take to consumption. We will respond to the call to deliver higher timbre nutrition to every Filipino home. Market No look up for survival and positiveness Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.engineering Yes We aim to provide our companions in trade the best and most in force(p) service, making use of leading shore technology to ensure timely product availability and accessibility. ism No self-importance conception No link for globe understand Yes We blob our role in nation building by promoting the bulwark of the environment and taking part in various community-building projects that help enhance and elate the quality of life of the underprivileged and the marginalizedsectors of our society. trouble for Employee YesWe recognize that our people, the Alaska Team Members, are on of our most important assets and we are attached to promote their safety and welfare. Revised mess Is to be a leading and the twist one dairy consu mer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a explicit and faithful known various consumer food brands and products that are market leaders and highest shekels authorizeers in their respective categories, Revised Mission harvest-tide and Services Yes We will develop tender products and identify market opportunities, mindful of our tax to be responsive to the ever changing and growing needs of our consumers.Quality Yes We are committed to deliver high quality draw and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just alimentation in Luzon but besides Filipinoes who are funding in Visayas and Mindanao and targeting all scotch classes in the Philippines such as the upper,middle and write down classes by providing pertly a product with quality and affortability. Concern for survival and profitability YesWe will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most cost-efficient service, making use of leading limit technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. check a healty lifestyle and to live perennial so that they can enjoy their red-fruited geezerhood in their existence.Self Concept Yes We recognize that the company for so galore(postnominal) geezerhood our company touches the hearts of all Filipinoes and with that we are one of the top provider of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for usual Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission merchandise and Services YesWe will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, min dful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but withal Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks an d which are consistent with our growth objectives.Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and view our customers fully to bridge the gap amidst what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by pro moting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and well-knit work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and r each(prenominal) their full potentials through and through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 knowledgeablenessAlaska milk products were first gear manufactured in the Philippines in 1972 through Holland milk Products, Inc. (HOMPI), a partnership between AMCs former rise company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soybean bean milling, and a Dutch dairy company, Holland Canned milk International B. V. HOMPI ab initio manufactured liquid canned modify milk products, (evaporated and sweetened condensed milk) and eventually spread out to manufacture pulverization filled milk and UHT milk products di flock up until AMCs spin off and incorporation as a fragmentise and independent corporate entity in 1994.It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial globe offering (IPO) to raise funds for the capacity expansion of its fine-grained milk facilities. Alaska draw shares were listed in the Philippine Stock transpose in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public.In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in move AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float. For over thirty years, AMC has emerged as one of just now two major players in the Philippine milk industry, consistently maintaining brand leaders in the liquid canned milk category and holding a strong and growing position in milled milk.It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. isolated from growing its core businesses, AMC endeavors to diversity and seek opportunities in related consumer products with global food companies that will complement AMCs existing tax revenue base. In 1972, Alaska began fondness for the Filipino family by providing quality milk products for good nutrition and health.Since then, it has shown its caring i n other ways through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the near 25 years. Board of music directors Our board of directors take a shit sure-fire careers in businese, academe and public service.With their wealth of experience, they add significant survey and direction into how management shapes and executes business strategies. ANTONIO H. OZAETA chairperson of the Board JUAN B. SANTOS ill-doing Chairmanof the Board WILFRED STEVEN UYTENGSU, junior music director ROBERTO F. DE OCAMPO autonomous Director GRAHAME S. TONKIN Independent Director JOSE R. FACUNDO Independent Director MICHAEL R. B. UYTENGSU Director ATTY. RAMON ESGUERRA Direct or DR. BERNARDO M. VILLEGAS Independent Director Our senior management team shares the same mission, vision and values driven by a sense of accountability to be successful as individuals and as a company.WILFRED STEVEN UYTENGSU, junior chairwoman and Chief Executive police officer JOSELITO J. SARMIENTO, JR. Senior Vice President & Chief Financial Officer ARNOLD L. ABAD Vice-President, history & Controller MA. BELEN M. FERNANDO Vice-President, Marketing SANTIAGO A. POLIDO Vice President, Corporate Affairs FRANCISCO T. IDIAN Vice President, gross sales AARON D. FULTON Director, Operations THOMAS NILSSON Director, UHT Operations REYCELLE M. RODRIGUEZ Director Materials Management ALFREDO B. JAVIER Asst. Vice President, Internal scrutinize ANSELMA G. CABANTAN Asst. Vice President, Information Systems II look into and methologiesResearch Design Data that will be used for the company psychoanalysis will be gathered from the websites of Alaska Milk Company, documents and other pape rs will be get from a connection work inside the company and other governance agencies such Securities of Exchange Commisions and National Statistics Office. These government activity offices have the relevant informations for the paper to progess To valuate Alaskas performance relative to its rivalrys, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission.Aside from getting and providing financial data, the publish annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the determine of the company relative to its competitors, various. Scope and restrictionThis paper will be restrain to Ala sk Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high convey in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea demolish and making an exsisting dairy product such as white cheese product.The paper will only concentrate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. major Assumptions * Alaska Milk Company will be the first food consumer company to throw caramel milk tea powder drink all over the Philippines. Alaska Milk Company will be the first food consumer company to tell on milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company will increase due to high demand of its new product III. External analysis